About a third of all surf shops sell rods and reel combos. About a quarter of them sell combos containing fly reels. About a quarter of them sell rods that work with spinning reels, or fly reels. You can find rod end manufacturers that make practically every kind of rod on the market.
About a third of all rod ends buyers also buy accessories for their rods. About a quarter of them buy spool extensions, rod ends adapters, or other rod ending products, while a quarter look for ways to lengthen their rod's rod. About a third of the rod ends purchasers look for ways to change their rod's tip, as well as to do some minor changes to their reel. In short, a lot of people have at least some interest in rod ends and the related products.
About a third of all rod ends buyers look at websites for information about their rod, or rods in general. rod ends manufacturers A fourth third look at web sites that offer rod parts, or rod sets. Last but not least, almost one third of all buyers (at least among rod end buyers) use the internet to order rod and reel combos. Most of the time, they don't shop offline, but rather go online first. The result is that most online retailers have much higher revenues than do offline retailers, especially in the ever-changing consumer marketplace.